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COOKIE POLICY
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1. About Cookies
We use cookies on our websites to store information in your computer or mobile device to improve your online experience. Cookies are small text files which let you navigate between pages efficiently, remember your preferences, help us understand how this website is performing and generally improve your browsing experience. Cookies can also help to ensure the advertising you see online is more relevant to you.
2. Cookies we use
For information on how we process, store and otherwise use information collected about you and your rights in relation to that information please see our privacy policy.
Essential cookies
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Some cookies are vital for the operation of our websites. Without them you would not be able to move through the website and use some of its features. Essential cookies enable information you provide and decisions you take regarding your rental to be remembered from page to page in the booking process. Because these cookies are essential, we do not enable you to choose to disable them on our website
| Entity placing cookie/ data controller | Cookie name | Description | Duration |
|---|---|---|---|
| Hertz | JSESSIONID | General purpose platform session cookie, used by sites written in JSP. Used to maintain an anonymous user session by the server. | End of Session |
| Hertz | cookie_pref | remembers your settings for accepting cookies from the Hertz website. | 6 months |
| Hertz | systemKey | This cookie stores an identifier that identifies the Hertz website you are on. | End of Session |
| Hertz | DC-Cookie | Used to route you to the correct server during your whole visit. | End of Session |
| Hertz | SecuredSession | End of Session | |
| Hertz | NSEdge-Cookie | End of Session | |
| Hertz | SERVERID | End of Session | |
| Hertz | CAKEPHP | Session cookie. Open source web development tool kit. | 1 day |
| Hertz | AKA_Lang AKA_POS AKA_Dialect | Used for Imperva (web application firewall), to route you to the most appropriate server based on your geographical location. | End of Session |
| Hertz | incap_ses_* | These cookies are set by Incapsula to filter out malicious requests. The information generated cannot identify you as an individual. | End of Session |
| Hertz | visid_incap_* | **description**Incapsula DDoS Protection and Web Application Firewall: The cookie on which sessions are related to a specific visitor (visitor representing a specific computer) In order to identify computers which have already visited Incapsula. | 1 year |
| Hertz | nlbi_* | Incapsula DDoS Protection and Web Application Firewall: Load balancing cookie. To ensure requests by a client are sent to the same origin server. | Session |
| Hertz | dGroup | remebers what device the site is being accessed from (PC, tablet, phone) to display the appropriate content. | Session |
Functionality Cookies
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We use functionality cookies to allow us to remember preferences you have requested in previous visits including and changes you have made to customise the site to your liking. We also use functionality cookies to provide you with enhanced services such as allowing you to watch a video online. The information these cookies collect is anonymised and used in relation to that website only.
| Entity placing cookie/ data controller | Cookie name | Description | Duration |
|---|---|---|---|
| Youtube | VISITOR_INFO1_LIVE | This cookie contains a unique ID used to remember your preferences and other information such as your preferred language and is also used to detect and resolve problems with the service. To manage Youtube cookies please visit g.co/privacytools or manage them in your browser settings. | 6 months |
| Youtube | YSC | ‘YSC’ is used by YouTube to remember user input and associate a user’s actions. To manage Youtube cookies please visit g.co/privacytools or manage them in your browser settings. | Session |
Performance Cookies
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We use performance cookies to monitor website performance and to analyse how our visitors use our websites. This allows us to provide a high-quality experience by quickly identifying and fixing any issues that arise and customising our offering. All information collected is aggregated and therefore anonymous and is only used to improve how our website works.
| Entity placing cookie/ data controller | Cookie name | Description | Duration |
|---|---|---|---|
| Hertz | __utma | Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. | 2 years |
| Hertz | __utmb | Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. | 30 mins from set/update |
| Hertz | __utmc | Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. | Session |
| Hertz | __utmz | Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. | 6 months from set/update |
| Hertz | _cs_c | Used by ContentSquare to save the user consent to be tracked. ContentSquare is a solution which aggregates usage and frequency data to improve user experience. Statistics created are anonymous. You can opt out from this monitoring by clicking here | 13 months |
| Hertz | _cs_ex | This cookies is used by ContentSquare to exclude some visitors from the collection | 30 days |
| Hertz | _cs_id | Contains ContentSquare’s user identifier. | 13 months |
| Hertz | _cs_mk | This cookie is used for the Google Analytics and Adobe Analytics integrations. | 30 minutes |
| Hertz | _cs_optout | This cookies is used by ContentSquare to exclude some visitors from the collection | 13 months |
| Hertz | _cs_s | Contains the number of page views within the running session for ContentSquare Solution. | 30 minutes |
| Hertz | _cs_vars | This cookie is used by ContentSquare to record custom variables | Session |
| Hertz | _ga | Used to distinguish users. | 180 days from set/update |
| Hertz | _gat | Used to throttle request rate. | 1 minute |
| Hertz | _gid | Used to distinguish users. | 24 hours |
| Hertz | s_campaign | Used by Adobe Analytics | Session |
| Hertz | s_cc | Used by Adobe Analytics to determine if cookies are enabled | Session |
| Hertz | s_fid | Used by Adobe Analytics to identify a unique visitor | 2 years |
| Hertz | s_sq | Used by Adobe Analytics for reporting on website visits (how many times was website visited) , to create a "track" of the path. We do not know who visited (anonymous cookie), but we do know the path of the visit. | Session |
| Hertz | s_vi | Used by Adobe Analytics to identify a unique visitor | 2 years |
Advertising Cookies
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We and our advertisers use cookies to serve you with advertisements that we believe are relevant to you and your interests. They are used to limit the number of times you see an advertisement as well as to measure the effectiveness of the advertising campaign. We may also use cookies placed by advertising agencies which may record that you have visited this website and share that information with other advertising organisations to enable targeted advertising to be sent to your computer.
| Entity placing cookie/ data controller | Cookie name | Description | Duration |
|---|---|---|---|
| Hertz | _fbp | Used by facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers | 90 days |
| Hertz | fr | Used by Facebook to enable advertisement delivery or retargeting. | 90 days |
| doubleclick.net | IDE | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 13 months |
| travelaudience.com | _tracker | 13 months | Measurement of successful referrals from advertisements, for example by clicking on a banner. |
| travelaudience.com | _tt_travelaudience | Measurement of successful referrals from advertisements, for example by clicking on a banner. | 13 months |
| NID | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. ‘NID’ is used for these purposes to show Google ads in Google services for signed-out users | 6 months |
3. How to change your settings+
You may change the cookie settings above or at any time using the Manage Cookies link at the bottom left of the webpage. For third party cookies, you can also do this via the links to third party cookie policies provided in the cookie lists above.
Most browsers also allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:
You can also turn off ads personalization from various ad networks here: Visit AdChoices
Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.
4. Contact us+
We are The Hertz Corporation, its rental businesses and subsidiaries operating under the Hertz, Hertz 24/7, Dollar, Thrifty and Firefly brands (together “we”, “us”, and “our”). This policy does not cover our licensees or affiliates or other third parties through whom you may interact with us.
Should you have a concern or complaint about our handling of cookies, you may contact us directly via the methods described below. We will work to respond and resolve your complaints in an expeditious manner.
Please contact us by emailing eucustomers@hertz.com or writing to the address below if you have any questions, wish to exercise your rights of access, or seek other assistance as described above.
UK Customers:
Data Protection Officer
Hertz Europe Limited
11 Vine Street
Uxbridge, Middlesex,
UB8 1QE, UK
EU/EEA Customers:
The Data Protection Office
Hertz Europe Service Centre Ltd
Swords Business Park
Co. Dublin, Ireland
5. Changes+
We reserve the right to change this policy at any time for any reason by posting revisions on this webpage or on applicable apps or other sites. Such changes will be effective upon posting, but will not apply retroactively. Whenever we make a material change, we will note the date of such update in the introductory page above, and post a note on the home page of our applicable websites.
